Richie B’s Pizza is a “Mom & Pop” pizza shop locally owned and operated by Chuck and Leah Ruiz. They have owned Richie B’s since April, 2019, but their roots in pizza run much deeper.

Chuck was raised in New Mexico and grew up in Hatch. He started his pizza career at the tender age of 14 at a popular pizza chain. He loved the industry from the start. While he worked his way up to management, a dream to one day own his very own pizzeria rose as well. Little did he know that after six years of nothing but pizza, a new dream would walk through the door.

Leah was born and raised in Iowa, but has called New Mexico home for almost 20 years. She knew moving over 1,000 miles away from everything she had known would bring her new experiences, but it soon gave her so much more than she ever could have imagined. She walked into a popular pizza chain to get a job as a delivery driver, and found something that would change her life: Chuck.

That was 16 years ago, and the rest, as they say, is history. Leah and Chuck romanced over pizza and wings and soon found themselves inseparable. They’ve now been married for 10 years and have two wonderful daughters. Their lives strayed from pizza for over a decade, but they both knew that dream of a pizzeria was still simmering somewhere in the background of busy lives.

In 2019, the dream seemed to proof right before their very eyes, and they decided to take the chance of a lifetime. They formed the Mom and Pop Pizza Shop, LLC and bought Richie B’s Pizza of Albuquerque. Chuck handles day-to-day operations while Leah handles the business and accounting side of the company. But their favorite moments are when they can run shifts as a couple and be together while serving their customers and getting to know the people of their community.